hcreates interior design has whipped up a brand-new interior concept for Tiong Bahru Bakery, bringing the brand’s signature charm, community spirit, and buttery energy to life in a space that feels as warm and inviting as your favorite home away from home.
CLIENT
Spa Esprit Group
LEAD DESIGNER
DESIGN TEAM
Alex Davies, Xiao Long龙霄, Yicheng曾艺程, heshan李何珊
PHOTOGRAPHY
The new concept needed to support a central self-service offer, a broader grab-and-go experience and new pastry items without losing the character of Tiong Bahru Bakery. It also had to work for very different customers — quick morning visits, families, friends and people settling in for longer — while reflecting the creative identity of the Tiong Bahru neighbourhood.
The updated format makes takeaway easier and gives the pastry offer a stronger presence, while the space still feels recognisably Tiong Bahru Bakery. The design is cheerful, informal and community-minded — a place that can absorb the changing rhythms of the day while remaining open, familiar and easy to use.
The interior uses curved counters and organic movement to echo the easy rhythm of the surrounding streets. Playful textures and sculptural details reference the handmade character of the bakery’s pastries, while piping details draw from the brand’s crayon-coloured visual language. The central self-service unit becomes the biggest operational and visual change, presenting pastries with a sense of abundance and allowing customers to explore the full offer more freely. At the back, a brighter seating area creates a more relaxed place to linger, with new skylights and mirrors bringing additional daylight and sparkle into the space. Digital menus and adaptable display elements introduce flexibility without displacing the more familiar, tactile qualities of the brand.
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