Luneurs Boulanger + Glacier, Shanghai interior design by hcreates.
CLIENT
LEAD DESIGNER
Hannah Churchill
DESIGN TEAM
Frances Van Oirschott
PHOTOGRAPHY
Brian Chua
Within 130 square metres, the project needed to accommodate an onsite bakery and an intimate front-of-house retail space without separating production from the customer. It had to feel crafted and premium without losing the ease of a neighbourhood store, while the small footprint required display, circulation and material choices to work efficiently and give the brand a clear identity.
The contrast between visible craft, rustic texture and precise detailing gives the store its character. Rather than hiding the working bakery, the design makes it part of the reason to visit. The result feels intimate and familiar, but contemporary enough to establish a distinctive early identity for Luneurs — with the care taken over the interior echoing the quality and craft of the ice cream and baked product.
Views through to the bakery allow customers to see the production process and connect the finished product with the work behind it. The retail area combines a more traditional rear display with a deliberately minimal counter presentation — described in the original brief as an almost 'Apple Store' approach to the baked goods. Distressed textures across the walls, floor and ceiling sit against cleaner surfaces, while gold accents, including a large convex mirror referencing Luneurs and the moon, add a refined note. A terrazzo floor inlaid with brass strips extends the linear geometry through the shop and was laid piece by piece over several days.
EXPLORE MORE
LUNEURS COMMUNITY
Shanghai
ROCK BUND
Shanghai
LUNEURS BON ENFANT
Shanghai
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