GUSTO LUXE
Tongren Lu, Jing An, Shanghai, 2,500sqm
The new Headquarters in the heart of Jing An will support the agency’s growing team, and features a wellness center and flexible showroom for livestreaming and events.
SHANGHAI (April 2021) Gusto Luxe, Asia’s leading integrated luxury agency, has moved into new Shanghai Headquarters. The 2,500 sqm space was designed by hcreates, an award-winning interior design studio based in Shanghai.
“We are incredibly excited to turn our vision for an integrated creative space, into a reality,” says Nick Cakebread, Gusto Luxe Founding Partner. “The new Shanghai headquarters will allow us to expand our service offering for clients, as well as ensure that our people have a space that caters not only to their creativity, but to their health and wellness.”
Hannah Churchill, Founder & Design Director, hcreates: “It’s been great having the chance to work with such a large space, on one floorplate. We spent a lot of time with the Gusto Luxe team to understand their business, their needs, and how to translate that into a fun, flexible and productive workspace. It was important that we could incorporate the business’ key values into the design; for example: kindness, wellness and fun.”
The space brings together 140 full time staff. There are multiple breakout areas for brainstorming and meetings. There is a central pantry / town hall with bar and full kitchen. There is also a wellness room, dedicated to offering a quiet and comfortable space for staff to meditate, do yoga, recharge. The space is also available for nursing mothers throughout the day.
One of the key highlights of the space is a flexible showroom space which will allow for different types of events, particularly livestreaming.
“As our business evolves, so too do our needs for space and creativity. This new office allows us the flexibility to grow and showcase new technology in a “live” environment.” Says Nick Cakebread.
Project info
Project name: Gusto Luxe China Headquarters
Project address: No.258, Tongren Road, Shanghai China
Gross area: 2,500 sqm
Completion date: April 2021
Interior design: hcreates interior design
FF&E Design: hcreates interior design
Design Principal: Hannah Churchill
Design Team: Louisa Li
Photography: Brian Chua
General Contractor: KEP
Products : Carpet voxfloor
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