Cube House Works, China HQ
Cube House Works is a strategic design and consumer insight firm that inspires brands to create human-centric experiences. When creating their China HQ they sought a location in downtown Shanghai Jing An District, surrounded by the quintessential Shanghai vibe - East meets the West.
Cube House Works partnered with hcreates to design their world-class facility, given their experience in developing end-user focused spaces across a variety of commercial and community spaces.
The space is minimalist yet comfortable using a neutral color palette that is bright and modern clean lines accented with futuristic detailing.
The main space can accommodate up to 18 observers comfortably in 2 observation spaces with a dual-channel high-grade sound system.
The interview room is flexible and customizable for different purposes, morphing from (one-way mirror) research facility into UX lab or into Workshop space within minutes.
The working space is detailed and comfortable with the break out areas using warming pops of color and textures to bring balance to the space.
Photography: Brian Chua